Top Flavours for Plant-Based Products

Plant-based products continues to grow globally. We see big food companies started to advertise more on their plant-based product range. The market value is 44billionUSD in 2022 and expected to grow to 77billionUSD in 2030.

According to market datas gathered from new launches globally, top 25 flavours for plant-based products in 2022-2023 are as below. The list covers all products launched and it is not specific to one product end use.

Top 25 Flavours in Plant-Based Products Globally





Dark Chocolate




Red Apple






Fruit Mix












Milk Chocolate























How will you choose your flavours?

Choosing the right flavour for a new product launch can be a challenging task, as it can significantly impact the success of your product. You can see some tips to consider below when selecting a flavour for your new product:

  1. Research your target audience: Understand the preferences of your target audience and the market trends. Conduct market research to determine what flavors are popular among your target consumers, and what they are looking for in a new product.

  2. Consider your brand identity: Your brand identity should be reflected in your product flavour. If your brand is associated with health and wellness, then consider using natural and healthy flavours. If your brand is fun and playful, then consider experimenting with bold and unique flavours.

  3. Test multiple options: Try out different flavour options with focus groups or online surveys to get feedback from your target consumers. This can help you identify which flavour is the most appealing and aligns with your brand identity.

  4. Look for a unique selling point: Consider creating a new and unique flavour mix that stands out from your competitors. This can help differentiate your product and attract consumers who are looking for something different. Examples can be honey and curry or orange and mint.

When deciding on your flavour, you need to consider your ingredient mix and how you ingredients taste in your product as well. In most of the plant-based products there are bitter or off tastes coming from plant proteins and some other ingredients. You can use masking flavours to have a clean and tasty final product.


You may want to consider seasonality, dietary restrictions, and cultural preferences as well in choosing your product. These will directly improve your products’ success.


There are many more factors effecting your flavour choice. If you would like to talk to us about your ideation process, you can always email or call us. We want to make sure your new products are ready for your markets.