Who We Are

At GTMQUEST, we are more than just consultants; we are seasoned professionals with a profound understanding of the food industry. With a career spanning over two decades, our team has been a prominent figures in this dynamic field since 1995.

Extensive Industry Experience

GTMQUEST brings to the table a wealth of experience gained from working with global and local ingredient and flavor companies. Having served thousands of customers, ranging from international giants to local players and distributors, we understand the diverse needs and challenges faced by businesses in this ever-evolving sector.

A Proven Track Record

We’ve successfully navigated the complexities of the food industry, not only within Turkiye but also across the surrounding countries. Our accomplishments include:

• Establishing liaison offices for global ingredient and flavor companies, enhancing their market presence and operations in Turkey.
• Redesigning and re-aligning local subsidiaries of multinational customers’ Turkish offices for improved efficiency and profitability.
• Establishing and nurturing distributor relationships to expand market presence.
• Identifying new customer opportunities and meticulously tracking their projects to success.
• Consistently surpassing sales targets year after year.
• Demonstrating proficiency in P&L management, effectively increasing company EBITDA.
• Adeptly leading sales teams to achieve exceptional results.

A Trusted Industry Figure

Our consultants are well-recognized and respected figures within the food industry, both locally and on the European stage. This reputation is built on a solid foundation of industry expertise, ethical business practices, and a commitment to client success.

Our Pledge to You

When you choose GTMQUEST, you benefit not only from our consultants unparalleled industry insights but also from a team that is dedicated to your growth and prosperity. We leverage this deep knowledge to craft customized strategies that empower your business to thrive in the complex and competitive food industry landscape.

We are here to share our expertise and guide you towards your own success story.

How We Work

Our approach is as strategic as it is holistic. We provide tailored go-to-market solutions that align with your unique goals and challenges.

Step 1: Discovery Meeting

Every successful journey starts with understanding where you are and where you want to go. We begin by scheduling a Discovery Meeting, a no-obligation discussion where we get to know you, your business, and your objectives. This meeting allows us to identify your unique challenges and opportunities.

Step 2: Needs Assessment

Following the Discovery Meeting, we conduct a comprehensive Needs Assessment. This in-depth analysis dives into your specific market, competitors, regulatory landscape, and target customers. We identify with you your goals, your strengths, weaknesses, opportunities, and threats to create a customized roadmap for your success.

Step 3: Tailored Strategy Development

Based on the insights gathered during the Needs Assessment, we develop a tailored go-to-market strategy. This strategy serves as your blueprint for market entry or expansion. It includes clear objectives, key milestones, and actionable steps.

Step 4: Market Navigation

For clients entering a new market, we provide expert Market Navigation. This includes:

• Market Research: In-depth analysis of the local market, including consumer preferences, distribution channels, and competitors.
• Regulatory Guidance: Assistance in navigating the complex regulatory landscape, ensuring compliance with local laws and standards.
• Distributor Selection: Identifying and vetting potential distribution partners who align with your brand’s values and goals.

Key Account Strategy: Identifying key accounts and formulating a relationship strategy to initiate new projects and oversee their progression through the pipeline.

Step 5: Sales Metrics Assessment

For clients already operating in a market, we conduct a Sales Metrics Assessment. This involves:

• Distributor Evaluation: An in-depth analysis of your current distributor network, assessing their performance and alignment with your objectives.
• Market Reach Analysis: Identifying untapped areas for market expansion and growth.
• Key Account Management: Enhancing relationships with key accounts to maximize sales opportunities.

Step 6: Execution and Support

With a clear strategy in place, we move to execution. Our team provides ongoing support, ensuring that your go-to-market plan is implemented effectively. We collaborate closely with your team to monitor progress, make necessary adjustments, and seize emerging opportunities.

Step 7: Continuous Improvement

Success is an ongoing journey. We believe in continuous improvement. We monitor the market, gather feedback, and refine strategies to keep you ahead of the competition. Our goal is to empower your business to thrive in the ever-evolving food industry.

Global Reach

As a global partner, we provide access to international markets. If your growth strategy includes expanding beyond Turkiye, we leverage our extensive network of industry connections to help you establish a presence in new territories.

Our commitment to helping food businesses expand their horizons extends worldwide. We’ve built a global network of industry connections, ensuring you have access to international markets. Our global reach means that whether you’re a local business looking to expand or an international player seeking a foothold in Turkiye, we have the insights, connections, and strategies you need.